Welcome to Upthy (“Upthy”, “we”, “our”, or “us”). Upthy is a publishing and analytics platform that enables creators and agencies to manage WordPress websites and distribute content across channels including Pinterest.

This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, dashboard, plugins, and connected services.

Upthy is operated by:
Upthy LTD
Registered in: United Kingdom
Registered Address: DH6 5PE, Durham, United Kingdom
Contact: support@upthy.com

1. Information We Collect

We collect information necessary to provide publishing, scheduling, and reporting services.

A. Account and Personal Information

When you create an account, we may collect:

Full name
Email address
Account login credentials
Billing information, if applicable
Company or agency name, if provided

If you connect third-party accounts such as Pinterest or WordPress, we may collect:

Account username
Account ID
OAuth access tokens or other credentials required for the connection
Profile metadata permitted by the platform

We do not collect Pinterest passwords. Further details about Pinterest data are provided in Section 3.

B. Technical and Usage Information

We may automatically collect:

Browser type and version
Device type
IP address
Operating system
Usage statistics, including features used, time spent, and publishing activity
Log data for troubleshooting and security

C. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Maintain login sessions
Improve user experience
Analyse platform usage
Ensure security

You can control cookies through your browser settings. Disabling cookies may limit certain features.

2. How We Use Your Information

We use collected information to provide, maintain, and improve our services. Specifically, we use data to:

Authenticate users
Connect third-party accounts via OAuth or other supported authentication methods
Create, schedule, and publish Pinterest Pins in response to user instructions
Publish content to connected WordPress websites
Retrieve analytics and performance metrics
Provide dashboards and reporting features
Process payments and manage subscriptions
Respond to support requests
Maintain platform security and prevent abuse
Send essential service communications

We do not use your data for automated decision-making that produces legal or similarly significant effects.

3. Pinterest and Third-Party Integrations

Upthy integrates with third-party platforms to provide publishing and reporting features.

Account Connection and Permissions

When you connect your Pinterest account:

Access is granted through Pinterest’s OAuth authorisation process.
We request only the permissions required for Pin creation, scheduling, and reporting.
Pin creation and publishing are initiated or scheduled by users.
We publish content only in response to user instructions, including instructions to publish at a scheduled time.

Data Collection via the Pinterest API

Upthy uses the official Pinterest API to access data needed for publishing, scheduling, and reporting. Depending on the features you use, the permissions you grant, and the information Pinterest makes available, the data we access may include:

- Pin Metadata: Pin identifiers, titles, descriptions, and creation dates.
- Media: Pin images and thumbnails.
- Destination Links: The URLs that Pins direct visitors to.
- Boards: Board identifiers, names, and information needed to select boards and manage publishing.
- Account Information: Account identifiers, usernames, and profile information permitted by Pinterest.

Metrics: Pin analytics and engagement metrics, including save counts, where available and permitted by the permissions you grant.

Purpose of Pinterest Data Usage

We use Pinterest data to provide the features described in Section 2, including:

Creating, scheduling, and publishing Pins in response to user instructions
Managing connected accounts, boards, and Pins
Retrieving content information needed for publishing workflows
Analysing Pin performance and presenting analytics in dashboards and reports
Troubleshooting connection and publishing issues

Storage, Retention, and Deletion

Pinterest data and connection credentials are handled in accordance with the retention and security practices described in Sections 5 and 6. You can disconnect your Pinterest account or request deletion of associated data as described in Section 8.

Our use of Pinterest data is subject to the Pinterest Developer Terms and applicable API policies. Pinterest’s own Privacy Policy explains how Pinterest processes information on its platform.

WordPress (Self-Hosted Plugin)

When you install the Upthy plugin:

The plugin connects securely to your Upthy account.
We access only data required for publishing and syncing.
Authentication is handled through secure credentials or application passwords.

Other Service Providers

We may use trusted third-party providers for:

Hosting infrastructure
Payment processing
Email delivery
Security monitoring
Analytics

These providers process data on our behalf and are bound by confidentiality obligations.

We do not sell, rent, or trade personal information.

4. Legal Basis for Processing (UK & EU Users)

Where applicable under UK GDPR and EU GDPR, we process personal data under the following lawful bases:

Contractual necessity: To provide the service you signed up for.
Legitimate interests: To maintain platform security and improve our services.
Legal obligations: To comply with applicable legal requirements.
Consent: For marketing communications where consent is required.

Where processing is based on consent, you may withdraw that consent at any time.

5. Data Retention

We retain personal data only for as long as necessary to:

Provide services
Fulfil contractual obligations
Comply with legal requirements
Resolve disputes

These principles also apply to stored Pinterest data, including Pin metadata, media information, destination links, board information, and analytics.

OAuth tokens are stored securely and revoked when users disconnect their accounts.

If you delete your Upthy account, associated personal data is deleted or anonymised within a reasonable timeframe unless retention is legally required. Pinterest-specific deletion requests are described in Section 8.

6. Data Security

We implement security measures including:

HTTPS encryption
Secure server environments
Restricted database access
Token encryption
Regular security monitoring

While we strive to protect your data, no online system can guarantee absolute security.

Users are responsible for maintaining strong passwords and safeguarding account access.

7. Your Rights

Depending on your location, you may have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent where processing is based on consent
Lodge a complaint with a supervisory authority

To exercise your rights, contact support@upthy.com.

We will respond within the timeframe required by applicable law.

8. Data Deletion Requests (Pinterest Users)

If you wish to disconnect your Pinterest account or request deletion of data associated with that connection:

You may disconnect your Pinterest account within the Upthy dashboard.
You may request deletion by contacting support@upthy.com.

Upon verified request, we will delete associated Pinterest tokens and stored Pinterest data as required by applicable law and Pinterest API policies.

Deleting Pinterest data held by Upthy does not itself delete your Pinterest account or Pins already published on Pinterest.

9. Third-Party Links

Our platform may contain links to third-party websites, including destination links associated with Pinterest Pins. We are not responsible for those websites’ privacy practices. Please review their policies independently.

10. Children’s Privacy

Upthy is not intended for individuals under the age of 13. We do not knowingly collect personal data from children.

If we become aware that a child has provided personal information, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us

For questions about this Privacy Policy or data protection matters, contact:

Upthy LTD
Email: support@upthy.com
Website: https://upthy.com

Last Updated: 23/09/2026